About Aurum AI Labs
AI agents and our team run marketing use cases with you. You approve every action. Start with ready-made building blocks or a custom build, hosted by us or in your cloud.
- Marketing judgement
The brief, the brand and the outcome
- Engineering craft
The systems that make it work
- One team
Working with the people doing the work
what we are for
Our mission and Our vision
Aurum AI Labs is an AI-augmented marketing team for brands and agencies, running on its own agentic AI marketing platform.
Our mission
We automate marketing workflows with AI agents and forward-deployed teams, so every marketing team closes in on its target.
Our vision
A world where the size of a marketing team no longer decides the quality of its marketing.
Our values
- Clarity
- Flow
- Integrity
why we exist
Why we started
Every marketing team we met had the tools. The campaigns were running, and the target got no closer.
The work that had to repeat every week waited on the same few people.
So we automated that work, and kept every decision with the marketer.
who delivers
Who works with you
We send both: a Forward-Deployed Engineer and a Forward-Deployed Marketer.
How we deliver
MarketingFounder, Aurum AI Labs
Yogesh Kothari
Yogesh founded Aurum AI Labs to close the gap between generic AI and real marketing expertise.
EngineeringFounding Engineer, Aurum AI Labs
Shikhir Goel
Shikhir leads engineering at Aurum AI Labs. His principle: marketing AI should reason like a team, not echo a single model.
We're always looking for marketers who can build and engineers who know marketing.
Join the teamthe people behind it
Our experience
- 15 years across marketing technology, digital strategy and data science.
- Founded and scaled PivotConsult to 30+ brand clients. Havas acquired it.
- Led online acquisition at Emirates NBD.
- Live pilots and engagements with banks and brands across UAE and India.
The company
Aurum AI Labs Ltd.
Aurum AI Labs Ltd. is incorporated in the DIFC, Dubai, UAE.
how you buy
What stays yours, and what stays ours
The same split applies on this page and in every contract we sign.
- Public
How it works is public
The architecture and the practices, published and checkable.
- Yours
Your data and your brand are yours
- Audience clusters
- Voice
- Prompt library
- Brand Brain contents
- Yours at hand-over
What is built only for your use cases is yours at hand-over
- The code
- Skills
- Capabilities and content made for them alone
- Ours
What works for any brand is ours
- The platform
- The shared skills
- Workflow recipes
- Aurum Score™ logic
- Connectors
Less Repeat Work. More Strategy.
Stop prompting. Start marketing.
Find your use caseFree assessment10–15 minsFind your use case