Less Repeat Work. More Strategy.
The AI-augmented marketing team that works with your stack.
Find your use caseFree assessment10–15 mins
An illustration of your tools feeding our people and AI, with you reviewing the next step. These are example tools, not connected accounts.
Your toolsPeople + AI
What powers your AI-augmented team.
1,000+
marketing skills
100+
capabilities
6
AI providers
80+
models
What we deliver
AI agents and our team run marketing use cases with you.
Nothing locks you into a model, a provider, or a platform.
How your AI team works
01 / Know
The context comes with the work.
Your brand, market, data and past learnings live in the Brand Brain. Each task builds on what is already known.
Our people stay beside your team.
02 / Think
Find the cause. Choose the next step.
Research and reasoning turn a signal into a recommendation. Explore this illustrative welcome-journey example.
Illustrative use case · Lifecycle & CRM
03 / Do
The work is ready for your decision.
Your AI team prepares the work. You review it and approve every action before it goes out.
Illustrative use case · Lifecycle & CRM
04 / With people
Your AI team and our people, working as one.
Our people set it up and work beside yours. Your team directs the work and makes the decisions.
Our people stay beside your team.
Marketing challenges
More tools. More data. Less clarity.
/ 01
Every tool tells a different story.
Three platforms, three numbers, no single truth.
No view of what already ranks.
Yesterday is all you can see.
The brand truth arrives once a year.
Customer data sits in three systems.
Store, ads, and analytics disagree.
Site, content, and analytics never meet.
The data arrives in pieces.
Every team sees a different picture.
Lists and results live apart.
Nobody sees the whole picture
68% cite data silos as top concern [1]
[1] DATAVERSITY 2024 Trends in Data Management Survey, December 3, 2024
/ 02
Keep the context and steps from past work ready for the next task.
Spend keeps running while the answer is pending.
Publishing on hope, not evidence.
Reacting costs the whole week.
Every market goes off-brand, and nobody notices.
Sends go out on a guess.
Waste hides inside the funnel.
Effort goes to pages that never rank.
The week goes to pulling data, not thinking.
Budget is committed before the evidence arrives.
Spend goes out before proof comes back.
Everyone's busy, nobody's ahead
up to 60% of budgets wasted [11]
[11] Proxima Research, 2024
/ 03
Another view, not an answer.
Another dashboard, still no decision.
More tools, and still no editorial answer.
Five tools, one person, no clarity.
More audits, less certainty.
More tooling, weaker targeting.
Every tool blames a different thing.
New tools, and AI answers take the clicks.
More sources, fewer answers.
Nine reports, no answer.
More platforms, less certainty.
More tools, harder to manage
only 30% of transformations sustain the change [160]
[160] BCG, Flipping the Odds of Digital Transformation Success, October 2020, based on BCG work with 70 leading companies plus a survey of 825 senior executives self-assessing on a 1–10 scale
automate the workflow
Start with one use case.
Pick an area. Find your use case.
Five areas of marketing, one workflow.
Explore an area, then choose a use case.Prioritised for Performance Marketing ManagerContent Marketing ManagerSocial Media ManagerBrand ManagerCRM ManagerEcommerce ManagerSEO SpecialistMarketing AnalystMarketing DirectorInfluencer Marketing Manager · BFSID2C and e-commerceSmall teamMedia agencyBrand
Strategy The brief every other area works from
Use case · The target
Use case
Brand & Positioningthe brand truth, always currentthe brand truth every writer works from
Brand & Positioning
- The target
- the brand truth, always currentthe brand truth every writer works from
- What goes in
- Brand and website
- Your competitors
- What we do
- Site, search and social
- Positioning, sentiment
- What you get
- Where you stand
- What to fix first
- The target: the brand truth, always currentthe brand truth every writer works from
Workflows (6)
- Brand Analysis
- Brand Audit
- Full Brand Analysis
- Product Positioning AnalysisShows how each product is positioned against competitors, and where to sharpen it.Request it
- Brand EquityMeasures how strong your brand is with buyers, and how that is changing.Request it
- Share of Voice to PipelineLinks your share of the conversation in your market to the pipeline it brings in.Request it
Loyalty & Partnership Ideasplans worth funding
Loyalty & Partnership Ideas
- The target
- plans worth funding
- What goes in
- Brand and market
- Ideas you want
- What we do
- Competitors and industry
- Search, news, social
- What you get
- Ideas with real examples
- Estimated impact range
- The target: plans worth funding
Workflows (2)
- Gamification & Partnership Ideas
- Loyalty Programme ReviewReviews your loyalty programme against competitors and shows what to improve first.Request it
Product Launch & Go-to-Marketlaunches that hit their goals
Product Launch & Go-to-Market
- The target
- launches that hit their goals
- What goes in
- The product and launch
- Your market
- What we do
- Search, news, social
- Market and competitors
- What you get
- Steps before and after
- Risks named
- The target: launches that hit their goals
Workflows (1)
- Go-to-Market Analysis
Workflow Managementtime-to-market, fewer hand-offstime-to-market across accounts
Workflow Management
- The target
- time-to-market, fewer hand-offstime-to-market across accounts
- What goes in
- Briefs, notes, questions
- What we do
- Steps laid out
- Your week planned
- What you get
- Drafts to approve
- Actions with owners
- The target: time-to-market, fewer hand-offstime-to-market across accounts
Workflows (4)
- Assistant
- Weekly Marketing PlannerPlans your team's marketing week from your targets and what is already running.Request it
- Meeting ActionsTurns meeting notes into clear actions, each with an owner and a date.Request it
- Workflow Results CheckChecks whether a workflow you changed delivered, and tells you what changed.Request it
Brand Identity & Briefsthe brand's look and voice, written down
Brand Identity & Briefs
- The target
- the brand's look and voice, written down
- What goes in
- Logo, fonts, colours
- Tasks you brief out
- What we do
- Look and voice written
- Briefs drafted
- What you get
- A brand guide
- A brief per task
- The target: the brand's look and voice, written down
Workflows (2)
- Brand BriefsWrites on-brand briefs for agencies and teams, from your Brand Brain.Request it
- Brand IdentityWrites down your brand's look, voice and rules, so every team uses the same ones.Request it
Planning & Budget Allocationone plan every team works from
Planning & Budget Allocation
- The target
- one plan every team works from
- What goes in
- Target and budget
- What has worked
- What we do
- Past results reviewed
- Split by channel
- What you get
- One shared plan
- A budget you can defend
- The target: one plan every team works from
Workflows (3)
- Marketing PlanBuilds your marketing plan from your target, your budget and what has worked.Request it
- Budget Split by ChannelProposes how to split your budget across channels for your target.Request it
- Past Results ReviewReviews what past campaigns returned, channel by channel, before you plan the next.Request it
Market & Competitor Intelligencewhere the gap in the market is
Market & Competitor Intelligence
- The target
- where the gap in the market is
- What goes in
- Market and category
- Your competitors
- What we do
- Watched every week
- Offers and positioning
- What you get
- What changed
- The opening it leaves
- The target: where the gap in the market is
Workflows (3)
- Competitor MonitoringWatches your competitors every week and tells you what changed.Request it
- Quick Competitor CheckAnswers one question about a competitor, fast.Request it
- Competitor AnalysisCompares your competitors on positioning, offers and channels, and what it means for you.Request it
Trend & Market Signalswhat's rising, before it peaks
Trend & Market Signals
- The target
- what's rising, before it peaks
- What goes in
- Category and audience
- Topics you watch
- What we do
- Search, social, news
- Rising topics, formats
- What you get
- Trends worth acting on
- An alert when one moves
- The target: what's rising, before it peaks
Workflows (4)
- Live Market QuestionsAnswers a question about your market today, from live sources.Request it
- Trend AlertsTells you when a trend in your market starts to move.Request it
- Market Trend ForecastForecasts the trends in your market that will matter over the coming months.Request it
- Trend RecommendationsTurns the trends in your market into a short list of things to try.Request it
Sales Enablement & Win/Losswhy deals are won and lost
Sales Enablement & Win/Loss
- The target
- why deals are won and lost
- What goes in
- Won and lost deal notes
- Decks and quotes
- What we do
- Deal notes read
- Decks checked first
- What you get
- Reasons you lose
- Material that answers
- The target: why deals are won and lost
Workflows (2)
- Win-Loss AnalysisReads your won and lost deal notes and explains why you win and why you lose.Request it
- Proposal ReviewChecks a proposal or sales deck before it goes out, and shows what to fix.Request it
Audience & Segmentationwho to reach, defined
Audience & Segmentation
- The target
- who to reach, defined
- What goes in
- Customer data
- Analytics and channels
- What we do
- Segments by behaviour
- Where to reach each
- What you get
- Segments and touchpoints
- Redrawn as data shifts
- The target: who to reach, defined
Workflows (2)
- Touchpoint MapMaps every place your customers meet your brand, and where each step loses them.Request it
- Audience SegmentationSplits your customers into clear groups by what they buy and how they behave.Request it
Customer Voice & Insightwhat customers say, in their own words
Customer Voice & Insight
- The target
- what customers say, in their own words
- What goes in
- Brand and category
- Reviews, search, social
- What we do
- What customers say
- You and your category
- What you get
- Themes customers raise
- Changes to make
- The target: what customers say, in their own words
Workflows (2)
- Customer Voice InsightsGathers what customers say in reviews, search and social, and finds the themes.Request it
- Customer Voice RecommendationsTurns what customers are saying into a short list of changes to make.Request it
Brand & Positioning, use case 1 of 11
Paid Placements you buy
Use case · The target
Use case
Campaign Planning & Launchevery audience and platform planned before launch
Campaign Planning & Launch
- The target
- every audience and platform planned before launch
- What goes in
- Campaign goal
- Audiences and platforms
- What we do
- Plan per audience
- Compliance-safe defaults
- What you get
- Plan and creatives
- Tracked to a wrap report
- The target: every audience and platform planned before launch
Workflows (4)
- Campaign Planning
- Campaign LaunchTakes a campaign from final checks to launch, daily tracking and a wrap report.Request it
- Campaign CreativesProduces the creatives a campaign needs, on brand, from one brief.Request it
- Creative Sizes per PlatformLists the sizes and formats each platform needs for your campaign.Request it
Ad Creative & Copyads ready to upload, in every size you need
Ad Creative & Copy
- The target
- ads ready to upload, in every size you need
- What goes in
- Brand assets
- Keywords, landing page
- What we do
- Search ad copy
- Display ads to spec
- What you get
- Headlines within limits
- Ads in every size
- The target: ads ready to upload, in every size you need
Workflows (5)
- Animated Display Ads
- Search Ad Copy
- Ad UploadUploads your approved ads to the ad platforms, in the right sizes and formats.Request it
- Ad Creative ReviewReviews your ads against your brand and what performs, and shows what to fix.Request it
- Ad Creative Results CheckAfter new ads go live, checks which ones moved results and tells you.Request it
Paid Media Optimisationhigher ROAS, less wasted spend
Paid Media Optimisation
- The target
- higher ROAS, less wasted spend
- What goes in
- Your ad accounts
- Budgets and targets
- What we do
- Wasted spend found
- Bid and budget changes
- What you get
- Waste caught early
- Moves on your approval
- The target: higher ROAS, less wasted spend
Workflows (5)
- Search Terms ReviewFinds the search terms wasting money and the ones worth more budget.Request it
- Competitor Ads CheckShows the new ads and angles your competitors launched this week.Request it
- Performance Max & Shopping AnalysisShows what is working inside your Performance Max and Shopping campaigns.Request it
- Bid & Budget ChangesProposes bid and budget changes and makes the ones you approve.Request it
- Paid Search Results CheckAfter search changes go live, checks what they did to results.Request it
Paid Social Performancefresh creative at the right frequency
Programmatic & Videosafe placements and real reach
Programmatic & Video
- The target
- safe placements and real reach
- What goes in
- Programmatic and video
- Allowed placements
- What we do
- Where ads ran
- New reach added
- What you get
- Unsafe placements
- Cuts and bids
- The target: safe placements and real reach
Workflows (4)
- Placement & Brand Safety CheckChecks where your ads appear and flags placements that are unsafe for your brand.Request it
- Weekly Programmatic ReportReports your programmatic and video results every week, against target.Request it
- Reach & Incrementality AnalysisShows how many new people your video and programmatic buys reached, and what they added.Request it
- Bid & Placement ChangesProposes bid and placement changes for programmatic buys and makes the ones you approve.Request it
Media Performance & Reportingevery ad account, read the same way
Media Performance & Reporting
- The target
- every ad account, read the same way
- What goes in
- Every ad account
- Results you report
- What we do
- Results pulled
- Set-up checked
- What you get
- Platforms side by side
- What to change next
- The target: every ad account, read the same way
Workflows (8)
- Meta Ads DashboardChecks your Meta Ads account set-up and shows its results on one dashboard.Request it
- Google Ads DashboardChecks your Google Ads account set-up and shows its results on one dashboard.Request it
- Why Performance ChangedExplains why campaign performance changed, in plain words.Request it
- Campaign Performance ReviewReviews campaign results across channels against your target.Request it
- Ad Performance ReviewReviews how your ad campaigns are performing and where money is being wasted.Request it
- Media ScorecardPuts your media results on one scorecard, every week.Request it
- Campaign Wrap ReportCloses a campaign with results against target and what to keep for next time.Request it
- Apply Media FixesMakes the media fixes you approve, in the ad platforms you use.Request it
Budget & Pacingspend on plan, shifted to what works
Budget & Pacing
- The target
- spend on plan, shifted to what works
- What goes in
- Budget by campaign
- Flight dates and spend
- What we do
- Checked every morning
- What earns more
- What you get
- Alert before it runs out
- Where to move money
- The target: spend on plan, shifted to what works
Workflows (4)
- Budget ForecastForecasts where your spend will land and what it will return.Request it
- Ad Spend PacingChecks your ad spend against budget every morning and flags anything off pace.Request it
- Budget ReallocationShows where budget moved recently and where it would work harder.Request it
- Budget Changes & Results CheckMakes the budget changes you approve, then checks what they did to results.Request it
Retail Mediamarketplace ads that pay back
Retail Media
- The target
- marketplace ads that pay back
- What goes in
- Seller accounts
- Budgets and products
- What we do
- Bids and pacing
- Why results changed
- What you get
- Changes on approval
- Results checked after
- The target: marketplace ads that pay back
Workflows (4)
- Retail Media Bid ChangesProposes bid changes on marketplace ads and makes the ones you approve.Request it
- Retail Media PacingChecks your marketplace ad spend against budget and flags anything off pace.Request it
- Retail Media DiagnosisWorks out why your marketplace ads results changed.Request it
- Retail Media Results CheckAfter marketplace ad changes go live, checks what they did to results.Request it
Campaign Planning & Launch, use case 1 of 8
Owned Your own properties, plus the visibility you don't pay for
Use case · The target
Use case
Search Visibility (SEO)a site search engines can find and rankorganic visibility
Search Visibility (SEO)
- The target
- a site search engines can find and rankorganic visibility
- What goes in
- Your website
- Optional Search Console
- What we do
- What holds you back
- Fixes made on approval
- What you get
- What to fix first
- Ready-to-paste tags
- The target: a site search engines can find and rankorganic visibility
Workflows (5)
- Full Technical SEO Audit
- Meta Tags
- Technical SEO Check
- Apply SEO FixesMakes the SEO fixes you approve, on your site.Request it
- SEO Re-scan After FixesScans your site again after fixes go live and confirms what changed.Request it
AI Answer Visibility (GEO, AEO)cited in AI answersvisibility in AI answers
AI Answer Visibility (GEO, AEO)
- The target
- cited in AI answersvisibility in AI answers
- What goes in
- Brand and market
- Your competitors
- What we do
- Buyer questions asked
- Brands and sources cited
- What you get
- How often you're named
- What to fix first
- The target: cited in AI answersvisibility in AI answers
Workflows (5)
- AI Answer Audit
- Brand Entity Setup
- Search and AI Answer AuditChecks your site for both search rankings and AI answers in one pass.Request it
- AI Answer UpdatesUpdates your pages so AI answers cite them, once you approve the changes.Request it
- Monthly AI Answer ReportReports every month how often AI answers name you beside your competitors.Request it
Content & Editorialtraffic that keeps growing
Content & Editorial
- The target
- traffic that keeps growing
- What goes in
- Brand and site
- Competitors to outrank
- What we do
- What people search
- Content gaps
- What you get
- A content plan
- Briefs for each post
- The target: traffic that keeps growing
Workflows (4)
- Content Strategy
- Brief BuilderTurns a short idea into a full content brief, on brand.Request it
- Blog BriefsWrites briefs for blog posts that answer what your buyers search for.Request it
- Content Changes & Results CheckPublishes the content changes you approve, then checks what they did to traffic.Request it
Creative Productionmore creatives, all on brand
Creative Production
- The target
- more creatives, all on brand
- What goes in
- Brand and assets
- Formats you need
- What we do
- On-brand creatives
- Resized per format
- What you get
- Square, story, wide
- Short video ads
- The target: more creatives, all on brand
Workflows (6)
- Creative Design
- Creative Resize
- Video AdsMakes short video ads from your brand assets and your brief.Request it
- Creative AnalysisReviews your creatives for what holds attention and what to change.Request it
- Approved Asset DeliveryDelivers approved creatives to the people and tools that need them.Request it
- Creative Results CheckAfter new creatives go live, checks which ones moved results.Request it
Lifecycle & CRMretention, repeat, LTVretention, activationrepeat, LTV
Lifecycle & CRM
- The target
- retention, repeat, LTVretention, activationrepeat, LTV
- What goes in
- Brand and product
- Customers to reach
- What we do
- Copy in your voice
- Groups by value
- What you get
- Emails ready to load
- Retention watched weekly
- The target: retention, repeat, LTVretention, activationrepeat, LTV
Workflows (3)
- Email Design
- Customer SegmentsGroups your customers by value and behaviour so each group gets the right message.Request it
- Customer RetentionKeeps retention on watch every week, with monthly and quarterly reviews of what to change.Request it
Ecommerce Shelf Optimisationshare of shelf
Ecommerce Shelf Optimisation
- The target
- share of shelf
- What goes in
- Your hero products
- Indian marketplaces
- What we do
- Missing or mispriced
- Poor reviews flagged
- What you get
- Where you lose shelf
- Fixes to make first
- The target: share of shelf
Workflows (4)
- E-commerce Audit
- Full E-commerce AuditA full audit of your online store and marketplace listings, with fixes in order.Request it
- Weekly Shelf ReportReports your share of shelf on marketplaces every week.Request it
- Apply Shelf ChangesUpdates your marketplace listings with the changes you approve.Request it
Website Health & Accessibilitya site that stays fast, working, and accessible
Website Health & Accessibility
- The target
- a site that stays fast, working, and accessible
- What goes in
- Your website
- Key pages and forms
- What we do
- Accessibility checked
- Rechecked each release
- What you get
- Tickets for your team
- Breaks flagged early
- The target: a site that stays fast, working, and accessible
Workflows (3)
- Accessibility AuditChecks your site for accessibility problems and lists the fixes.Request it
- Site Fix TicketsTurns site problems into clear tickets for your web team.Request it
- Site Re-check After ReleaseChecks your site again after each release and flags anything that broke.Request it
Retention & Customer Valuewho stays, who's slipping, what each is worth
Retention & Customer Value
- The target
- who stays, who's slipping, what each is worth
- What goes in
- Orders, subscriptions
- Your customer groups
- What we do
- Retention by cohort
- Who's going quiet
- What you get
- A win-back list
- Cohorts to protect
- The target: who stays, who's slipping, what each is worth
Workflows (6)
- Customer AnalyticsShows who your customers are, what they buy and how often they come back.Request it
- Customer ValueShows which customers are worth the most, and what they have in common.Request it
- Lifetime Value ModelEstimates what each customer will be worth over time.Request it
- Customer PredictionsPredicts which customers are likely to leave and which are likely to buy again.Request it
- Retention RecommendationsTurns your customer data into a short list of ways to keep more customers.Request it
- Retention Changes & Results CheckMakes the retention changes you approve, then checks what they did to repeat buying.Request it
Journeys & Personalisationthe next message fits the customer
Journeys & Personalisation
- The target
- the next message fits the customer
- What goes in
- Messaging platform
- Segments and journeys
- What we do
- Journeys mapped
- What each group sees
- What you get
- Personalisation rules
- On your approval
- The target: the next message fits the customer
Workflows (4)
- Engagement JourneysDesigns customer journeys that keep people engaged after they sign up or buy.Request it
- PersonalisationTailors messages and pages to each customer group, once you approve them.Request it
- Journey AnalysisShows the paths customers take and where they drop out.Request it
- Journey Results CheckAfter a journey changes, checks what it did to engagement and sales.Request it
Conversion Optimisationwhat's blocking conversion, found
Conversion Optimisation
- The target
- what's blocking conversion, found
- What goes in
- Site analytics
- Funnel steps
- What we do
- Funnel read page by page
- Drop-off points found
- What you get
- Page fixes first
- Results checked after
- The target: what's blocking conversion, found
Workflows (2)
- Conversion AnalysisFinds where visitors drop off on your site and what to change first.Request it
- Conversion Changes & Results CheckMakes the page changes you approve, then checks what they did to conversion.Request it
Experimentation & A/B Testingtests read honestly, winners kept
Experimentation & A/B Testing
- The target
- tests read honestly, winners kept
- What goes in
- Your question
- Testing tool, traffic
- What we do
- Hypothesis and sample
- Result read
- What you get
- A clear result
- Winner rolled out
- The target: tests read honestly, winners kept
Workflows (3)
- A/B TestReads your A/B test and tells you which version won, and how sure that is.Request it
- Experiment DesignDesigns a test that can answer your question, with the sample it needs.Request it
- Apply Experiment ChangesRolls out the winning version of a test once you approve it.Request it
Ratings & Reviewsratings that lift the listing
Ratings & Reviews
- The target
- ratings that lift the listing
- What goes in
- Product listings
- Review sources
- What we do
- New reviews read
- Replies in your voice
- What you get
- Themes behind ratings
- On your approval
- The target: ratings that lift the listing
Workflows (3)
- Ratings & Reviews AnalysisReads your ratings and reviews and shows what buyers praise and what they complain about.Request it
- Review RepliesDrafts replies to your reviews, in your voice, for you to approve.Request it
- Review Results CheckChecks whether your ratings improved after the changes you made.Request it
Store OperationsAOV, checkout, catalogue
Store Operations
- The target
- AOV, checkout, catalogue
- What goes in
- Store platform
- Catalogue and promotions
- What we do
- Promos measured
- Products to feature
- What you get
- Win-back messages
- Offers worth running
- The target: AOV, checkout, catalogue
Workflows (3)
- Promo & Pricing EffectivenessShows what your promotions really added, after the discount and the spend.Request it
- Merchandising & Promo IdeasSuggests which products to feature and which offers to try.Request it
- Abandoned Cart & Win-back MessagesSends approved messages to people who left a cart or stopped buying.Request it
Search Visibility (SEO), use case 1 of 13
Earned Attention other people give you
Use case · The target
Use case
Social & Communityreach that costs nothing
Social Content Creationposts ready for each platform, in your voice
Brand & Reputationwhat people feel about iton-brand, every partnership
Brand & Reputation
- The target
- what people feel about iton-brand, every partnership
- What goes in
- Brand and market
- Where customers talk
- What we do
- What people say
- Mood beside competitors
- What you get
- Sentiment by platform
- Early signs of trouble
- The target: what people feel about iton-brand, every partnership
Workflows (4)
- Brand Sentiment Analysis
- Quick Sentiment CheckA fast read of how people feel about your brand this week.Request it
- Reputation RecommendationsTurns what people say about you into a short list of things to do.Request it
- Reputation Changes & Results CheckMakes the reputation fixes you approve, then checks what they did to sentiment.Request it
Influencer & Creator Marketingthe creators who fit
Influencer & Creator Marketing
- The target
- the creators who fit
- What goes in
- Product or topic
- Platforms, campaigns
- What we do
- Creators found
- Ranked on fit
- What you get
- A creator shortlist
- Why each fits
- The target: the creators who fit
Workflows (3)
- Influencer Discovery
- Creator DiagnosisWorks out why a creator partnership is underperforming.Request it
- Creator Changes & Results CheckMakes the creator changes you approve, then checks what they did to results.Request it
Community Managementevery comment and message answered
Community Management
- The target
- every comment and message answered
- What goes in
- Your social inboxes
- Your brand voice
- What we do
- Reply, escalate, wait
- What you get
- Replies drafted
- Sent on your approval
- The target: every comment and message answered
Workflows (3)
- Community Inbox TriageSorts your social inbox so the messages that matter get answered first.Request it
- Community RepliesDrafts replies to comments and messages, in your voice, for you to approve.Request it
- Community Results CheckChecks how your community responded to the replies and changes you made.Request it
Crisis & Risk Monitoringtrouble seen before it spreads
Crisis & Risk Monitoring
- The target
- trouble seen before it spreads
- What goes in
- Risk topics
- Who to alert
- What we do
- Negative spikes watched
- What's driving them
- What you get
- An early alert
- Holding statement
- The target: trouble seen before it spreads
Workflows (4)
- Crisis & Risk AlertsWarns you early when talk about your brand turns negative.Request it
- Approved Response PostingPosts your approved responses when an issue breaks.Request it
- Crisis RecommendationsRecommends how to respond to an issue, step by step.Request it
- Crisis Results CheckChecks whether your response calmed the conversation.Request it
PR & Communicationspress coverage you are ready for
PR & Communications
- The target
- press coverage you are ready for
- What goes in
- Your spokespeople
- Messages, media list
- What we do
- Coverage watched
- Releases and pitches
- What you get
- Coverage as it lands
- Drafts ready early
- The target: press coverage you are ready for
Workflows (4)
- Communications DraftsDrafts press releases and statements in your voice, for you to approve.Request it
- Media AlertsTells you when your brand or your competitors appear in the news.Request it
- PR DiagnosisWorks out why your coverage rose or fell.Request it
- PR Changes & Results CheckPuts out the PR you approve, then checks the coverage it earned.Request it
Events & Experientialevents planned end to end
Events & Experiential
- The target
- events planned end to end
- What goes in
- Event, date, budget
- An owner per part
- What we do
- Timeline and owners
- Promotion, follow-up
- What you get
- One event plan
- Follow-up built in
- The target: events planned end to end
Workflows (2)
- Event PlanPlans an event around your target, from audience to follow-up.Request it
- Event ReviewReviews how an event did against its goals and what to repeat.Request it
Social & Community, use case 1 of 8
Martech The stack every other area relies on
Use case · The target
Use case
Analytics Operationsdata marketing can trust
Analytics Operations
- The target
- data marketing can trust
- What goes in
- Your GA4 property
- How you sell
- What we do
- GA4 set-up checked
- Reports read
- What you get
- Where data falls short
- Alerts when numbers move
- The target: data marketing can trust
Workflows (6)
- Google Analytics Insights
- Google Analytics DashboardChecks your Google Analytics set-up and shows your results on one dashboard.Request it
- Anomaly AlertsTells you when a number moves more than it should.Request it
- Root Cause AnalysisFinds the real reason a number moved.Request it
- AttributionShows which channels deserve credit for your results.Request it
- Analytics Insight to ActionTurns what your analytics shows into changes, and checks them once you approve.Request it
Marketing Data Explorationknow what's in your warehouse, and what's missing
Marketing Data Exploration
- The target
- know what's in your warehouse, and what's missing
- What goes in
- BigQuery warehouse
- Ads exports, GA4
- What we do
- What it holds, mapped
- Aggregates only
- What you get
- Metrics and channels
- Gaps in your data
- The target: know what's in your warehouse, and what's missing
Workflows (2)
- Marketing Data Exploration
- Data RecommendationsTurns what your data shows into a short list of things to do.Request it
Marketing Dashboardsone set of numbers, computed from your warehouse
Marketing Dashboards
- The target
- one set of numbers, computed from your warehouse
- What goes in
- Mapped warehouse
- What we do
- Dashboard built
- Refreshed on request
- What you get
- Against last period
- By platform, over time
- The target: one set of numbers, computed from your warehouse
Workflows (3)
- Marketing Dashboard
- Sales Pipeline DashboardA dashboard of your sales pipeline by source and stage.Request it
- Dashboard ReviewReviews your marketing dashboards and shows what is missing or misleading.Request it
AI AdoptionAI your team uses
AI Adoption
- The target
- AI your team uses
- What goes in
- 18 questions
- 10–15 mins
- What we do
- 6 parts scored
- 5 maturity levels
- What you get
- 90-day roadmap
- A chatbot on your site
- The target: AI your team uses
Workflows (2)
- AI Maturity Assessment
- AI ChatbotSets up a chatbot on your site that answers from your own brand knowledge.Request it
Client Reportingevery client's month on one page
Client Reporting
- The target
- every client's month on one page
- What goes in
- Clients' accounts
- Your report template
- What we do
- Results pulled together
- Month in plain words
- What you get
- A report per client
- Checked before sending
- The target: every client's month on one page
Workflows (2)
- Monthly Client SnapshotA monthly snapshot of each client's results, ready to send.Request it
- Client Report ReviewChecks a client report before it goes out, and shows what to fix.Request it
Revenue & Funnel Analyticswhich sources turn into revenue
Revenue & Funnel Analytics
- The target
- which sources turn into revenue
- What goes in
- CRM and GA4
- Platform revenue
- What we do
- Leads to won deals
- Revenue cross-checked
- What you get
- Where leads stall
- Revenue by source
- The target: which sources turn into revenue
Workflows (3)
- Revenue & Funnel AnalysisAnswers questions about which sources bring revenue, from your own data.Request it
- Funnel Conversion AuditShows how leads move through your funnel and where they leak.Request it
- Revenue ReconciliationLines up the revenue each platform claims against what your CRM actually shows.Request it
Tracking & Taggingtags and events you can trust
Tracking & Tagging
- The target
- tags and events you can trust
- What goes in
- Your tag manager
- Measurement plan
- What we do
- Tags and events
- Names and UTMs
- What you get
- Problems caught early
- The target: tags and events you can trust
Workflows (4)
- Campaign Naming & Tracking LinksBuilds consistent campaign names and tracking links, and checks the ones you have.Request it
- Event Schema & Tracking PlanWrites the plan for what your site and app should track, and how.Request it
- Tracking DiagnosisWorks out why your tracking numbers look wrong.Request it
- Tracking Changes & Results CheckMakes the tracking fixes you approve, then checks the data is right.Request it
Marketing Data Platforma warehouse your dashboards and AI can read
Marketing Data Platform
- The target
- a warehouse your dashboards and AI can read
- What goes in
- Your cloud
- Data sources, reports
- What we do
- Warehouse designed
- Built in your cloud
- What you get
- Summary tables
- Ready for reports, AI
- The target: a warehouse your dashboards and AI can read
Workflows (2)
- Marketing Data Platform PlanPlans the data platform your marketing needs, step by step.Request it
- Data Platform Changes & Results CheckMakes the data platform changes you approve, then checks they work.Request it
Customer Data & Identity (CDP)one view of each customer, on the stack you already run
Customer Data & Identity (CDP)
- The target
- one view of each customer, on the stack you already run
- What goes in
- Customer data sources
- Tools you keep
- What we do
- Data readiness
- Records matched
- What you get
- Identity plan
- Segments on your tools
- The target: one view of each customer, on the stack you already run
Workflows (4)
- CDP Readiness AssessmentShows how ready your customer data is to power marketing, and what to fix first.Request it
- Identity Resolution PlanPlans how to recognise the same customer across your tools.Request it
- Segment DefinitionsTurns your customer personas into segments your tools can use.Request it
- Customer Data Changes & Results CheckMakes the customer data fixes you approve, then checks they worked.Request it
Audience Activation & Syncaudiences sent to the platforms that use them
Audience Activation & Sync
- The target
- audiences sent to the platforms that use them
- What goes in
- Approved segments
- Ad and CRM platforms
- What we do
- Segments sent
- Kept up to date
- What you get
- Audiences stay current
- On your approval
- The target: audiences sent to the platforms that use them
Workflows (3)
- Audience SyncSends your customer groups to your ad and messaging tools, once you approve.Request it
- Audience Sync ReviewReviews which customer groups are synced to which tools, and what is missing.Request it
- Audience Sync Results CheckChecks whether the customer groups you sent performed in each tool.Request it
Consent & Privacydata collected only with consent
Consent & Privacy
- The target
- data collected only with consent
- What goes in
- Consent banner
- Tags and policy
- What we do
- Tags before consent
- Policy matched
- What you get
- What to fix first
- Choices respected
- The target: data collected only with consent
Workflows (2)
- Consent & Compliance AuditChecks that your site collects and uses data only as your consent banner says.Request it
- Consent Changes & Results CheckMakes the consent fixes you approve, then checks they work.Request it
Stack Health & Integrationstools that work together
Stack Health & Integrations
- The target
- tools that work together
- What goes in
- Your marketing tools
- Integrations
- What we do
- Connections checked
- Silent failures found
- What you get
- Broken connections
- What to fix first
- The target: tools that work together
Workflows (2)
- Martech Health CheckChecks how well your marketing tools are set up and connected.Request it
- Stack Changes & Results CheckMakes the tool changes you approve, then checks they work.Request it
Governance & Compliancenothing goes out unapproved
Governance & Compliance
- The target
- nothing goes out unapproved
- What goes in
- Brand rules
- Platform and regulator
- What we do
- Every asset checked
- Against every rule
- What you get
- A fix for each fail
- An audit trail
- The target: nothing goes out unapproved
Workflows (4)
- Brand Consistency CheckChecks your content and creatives against your brand rules.Request it
- Pre-launch Campaign CheckChecks a campaign before launch: tracking, naming and budgets.Request it
- Approval & Audit TrailRecords every approval and change, so you can show who signed off what.Request it
- Compliance Fix DraftsDrafts fixes for content that breaks your rules, for you to approve.Request it
Platform Optimisationyour platforms keep running
Platform Optimisation
- The target
- your platforms keep running
- What goes in
- Platforms you pay for
- Read access
- What we do
- Data read in your tools
- Changes on approval
- What you get
- Kept, never replaced
- A year's tool roadmap
- The target: your platforms keep running
Workflows (3)
- Martech RoadmapPlans how your marketing tools should change over the next year.Request it
- Journey SetupSets up your approved customer journeys in the tools you already use.Request it
- Platform Results CheckChecks whether changes to your marketing tools made a difference.Request it
Knowledge & Q&Aanswers from your own past work
Knowledge & Q&A
- The target
- answers from your own past work
- What goes in
- Past reports, documents
- Questions you ask
- What we do
- Answers from your work
- Sources shown
- What you get
- Answers you can check
- The target: answers from your own past work
Workflows (1)
- Knowledge RecommendationsSuggests what to add to your knowledge base so answers get better.Request it
Analytics Operations, use case 1 of 15
Brand teams start with Assess and find your use cases.
Sessions with our founders
Early access to new use cases
Help setting up your first use case
Your starting point
How do you use AI today? What changes with Aurum AI Labs?
Pick a starting point. Your choice is not saved.
Today
Decisions wait for someone senior.Results depend on the prompt.Your team maintains the scripts.
With Aurum AI Labs
Built into the workflow.
Today
Problems can wait for the next report.Your team checks the answers.Your team monitors for errors.
With Aurum AI Labs
A reviewer catches it first.
Today
Knowledge stays with individuals.Useful context stays in separate chats.Your team records what each task taught them.
With Aurum AI Labs
The next task starts from what this one learned.
See all three differences
What changes
Today
Not yet using AIUsing generic AIRunning an AI programme
With Aurum AI Labs
Every task, the same standard.
The thinking
Decisions wait for someone senior.Results depend on the prompt.Your team maintains the scripts.
Built into the workflow.
When it's wrong
Problems can wait for the next report.Your team checks the answers.Your team monitors for errors.
A reviewer catches it first.
After each task
Knowledge stays with individuals.Useful context stays in separate chats.Your team records what each task taught them.
The next task starts from what this one learned.
how you buy
Find your next step.
Results
Progress towards your target.
Use cases and their goals
- Analytics Operations
- Target: data marketing can trust
- Lifecycle & CRM
- Target: retention, activation
- Governance & Compliance
- Target: nothing goes out unapproved
For BFSI
- Analytics Operations
- Target: data marketing can trust
- Lifecycle & CRM
- Target: retention, activation
- Governance & Compliance
- Target: nothing goes out unapproved
For D2C and e-commerce
- Ecommerce Shelf Optimisation
- Target: share of shelf
- Store Operations
- Target: AOV, checkout, catalogue
- Lifecycle & CRM
- Target: repeat, LTV
For Small team
- Search Visibility (SEO)
- Target: organic visibility
- AI Answer Visibility (GEO, AEO)
- Target: visibility in AI answers
- Content & Editorial
- Target: traffic that keeps growing
For Media agency
- Paid Media Optimisation
- Target: higher ROAS, less wasted spend
- Creative Production
- Target: more creatives, all on brand
- Workflow Management
- Target: time-to-market across accounts
For Brand
- Brand & Positioning
- Target: the brand truth, always current
- Brand & Reputation
- Target: what people feel about it
For Performance Marketing Manager
- Paid Media Optimisation
- Target: higher ROAS, less wasted spend
- Ad Creative & Copy
- Target: ads ready to upload, in every size you need
- Media Performance & Reporting
- Target: every ad account, read the same way
For Content Marketing Manager
- Content & Editorial
- Target: traffic that keeps growing
- Creative Production
- Target: more creatives, all on brand
- Brand & Positioning
- Target: the brand truth, always currentthe brand truth every writer works from
For Social Media Manager
- Social & Community
- Target: reach that costs nothing
- Social Content Creation
- Target: posts ready for each platform, in your voice
- Community Management
- Target: every comment and message answered
For Brand Manager
- Brand & Positioning
- Target: the brand truth, always current
- Brand & Reputation
- Target: what people feel about it
- Market & Competitor Intelligence
- Target: where the gap in the market is
For CRM Manager
- Lifecycle & CRM
- Target: retention, repeat, LTVretention, activationrepeat, LTV
- Retention & Customer Value
- Target: who stays, who's slipping, what each is worth
- Journeys & Personalisation
- Target: the next message fits the customer
For Ecommerce Manager
- Ecommerce Shelf Optimisation
- Target: share of shelf
- Store Operations
- Target: AOV, checkout, catalogue
- Ratings & Reviews
- Target: ratings that lift the listing
For SEO Specialist
- Search Visibility (SEO)
- Target: a site search engines can find and rankorganic visibility
- AI Answer Visibility (GEO, AEO)
- Target: cited in AI answersvisibility in AI answers
- Website Health & Accessibility
- Target: a site that stays fast, working, and accessible
For Marketing Analyst
- Analytics Operations
- Target: data marketing can trust
- Marketing Data Exploration
- Target: know what's in your warehouse, and what's missing
- Marketing Dashboards
- Target: one set of numbers, computed from your warehouse
For Marketing Director
- Planning & Budget Allocation
- Target: one plan every team works from
- Brand & Positioning
- Target: the brand truth, always current
- Workflow Management
- Target: time-to-market, fewer hand-offstime-to-market across accounts
For Influencer Marketing Manager
- Influencer & Creator Marketing
- Target: the creators who fit
- Social & Community
- Target: reach that costs nothing
- Brand & Reputation
- Target: what people feel about iton-brand, every partnership
AI that thinks like a marketer, works like a team, and checks its own work.