- Analytics Operations
- data marketing can trust
- Marketing Data Exploration (EDA)
- know what's in your warehouse, and what's missing
- Marketing Dashboards (BigQuery)
- one set of numbers, computed from your warehouse
The use case
Every job that lives here — and the target it closes in on.
Analytics Operationsdata marketing can trust
Analytics Operations
- The target it moves
- data marketing can trust
- What goes in
- Your GA4 property, how your business sells, and the market you sell in.
- What we do
- We check your GA4 set-up and read your reports for how your business sells.
- What you get
- Where your GA4 data falls short, what it says about your business, and what to fix first.
Marketing Data Exploration (EDA)know what's in your warehouse, and what's missing
Marketing Data Exploration (EDA)
- The target it moves
- know what's in your warehouse, and what's missing
- What goes in
- Your BigQuery marketing warehouse: ads exports, GA4, or both.
- What we do
- We map what your marketing data holds, using aggregates only, never row-level data.
- What you get
- Every metric and channel found, date coverage, basic trends, and gaps in your data.
Marketing Dashboards (BigQuery)one set of numbers, computed from your warehouse
Marketing Dashboards (BigQuery)
- The target it moves
- one set of numbers, computed from your warehouse
- What goes in
- Your BigQuery marketing warehouse, once we have mapped it.
- What we do
- We build your marketing dashboard from your data, and refresh it when you ask.
- What you get
- Key results against last period, spend and results over time, and breakdowns by platform.
AI Enablement / Agent AdoptionAI your team actually uses
AI Enablement / Agent Adoption
- The target it moves
- AI your team actually uses
- What goes in
- Your team's answers to a short set of questions on how you work with AI today.
- What we do
- We score where your team stands with AI, from strategy and data to people and process.
- What you get
- How far each part could go with Aurum AI Labs, and a step-by-step plan to get there.
Client Reportingevery client's month on one page
Client Reporting
- The target it moves
- every client's month on one page
- What goes in
- Your clients' accounts, their goals, and the template you report in.
- What we do
- We pull each client's results together and write their month in plain words for your review.
- What you get
- A monthly report for every client, ready to check and send.
Revenue & Funnel Analyticswhich sources turn into revenue
Revenue & Funnel Analytics
- The target it moves
- which sources turn into revenue
- What goes in
- Your CRM, your GA4 property, and the revenue each ad platform reports.
- What we do
- We follow leads to won deals, and check platform, GA4, and CRM revenue against each other.
- What you get
- Where leads stall, and the revenue each source really brought in.
Tracking & Taggingtags and events you can trust
Tracking & Tagging
- The target it moves
- tags and events you can trust
- What goes in
- Your tag manager, your measurement plan, and your campaign naming.
- What we do
- We check that tags fire, events follow your plan, and campaign names and UTMs stay consistent.
- What you get
- Tracking problems caught before they spoil your reports.
Marketing Data Platform (MDP)a warehouse your dashboards and AI can read
Marketing Data Platform (MDP)
- The target it moves
- a warehouse your dashboards and AI can read
- What goes in
- Your cloud, your data sources, and the reports they have to feed.
- What we do
- We design the marketing warehouse your data needs, and build it in your cloud with your team.
- What you get
- Summary tables your reports and AI can rely on, in your own cloud.
Customer Data & Identity (CDP)one view of each customer, on the stack you already run
Customer Data & Identity (CDP)
- The target it moves
- one view of each customer, on the stack you already run
- What goes in
- Your customer data sources, and the tools you intend to keep.
- What we do
- We check how ready your customer data is, then design how records match across your tools.
- What you get
- A plan for customer identity and segments, built on the tools you keep.
Audience Activation & Syncaudiences sent to the platforms that use them
Audience Activation & Sync
- The target it moves
- audiences sent to the platforms that use them
- What goes in
- Your approved segments, and the ad and CRM platforms that use them.
- What we do
- We send approved segments to your ad and CRM platforms, and keep them up to date.
- What you get
- Audiences that stay current in every platform, sent only on your approval.
Consent & Privacydata collected only with consent
Consent & Privacy
- The target it moves
- data collected only with consent
- What goes in
- Your consent banner, your tags, and your privacy policy.
- What we do
- We check your consent banner, which tags fire before consent, and whether your policy matches.
- What you get
- What to fix first, so tracking and messages respect each person's choice.
Stack Health & Integrationsthe stack that stops being blamed
Stack Health & Integrations
- The target it moves
- the stack that stops being blamed
- What goes in
- Your marketing tools, and the integrations between them.
- What we do
- We check that your tools still talk to each other, and find what quietly stopped working.
- What you get
- Broken connections and unused tools flagged, and what to fix first.
Governance & Compliancenothing ships unapproved
Governance & Compliance
- The target it moves
- nothing ships unapproved
- What goes in
- Your brand rules, the platforms you run on, and the rules you answer to.
- What we do
- We check every asset against your brand, each platform's policies, and your regulator's rules.
- What you get
- A fix for anything that fails, and an audit trail you can hand over.
Platform Optimisationyour platforms keep running
Platform Optimisation
- The target it moves
- your platforms keep running
- What goes in
- The platforms you already pay for, and the access to read them.
- What we do
- We read live data from the tools you already pay for, and send improvements back on your approval.
- What you get
- Your platforms kept and improved, never replaced.
Knowledge & Q&Aanswers from your own past work
Knowledge & Q&A
- The target it moves
- answers from your own past work
- What goes in
- Your past reports and documents, and the questions your team keeps asking.
- What we do
- We answer your team's questions from your past reports and documents, with the sources shown.
- What you get
- Answers you can check, instead of starting from scratch.
Every use case is born Experimental and matures into Always-On.
Who owns this work.
- CRM Manager
- Audience Activation & Sync
- Marketing Analyst
- Analytics Operations
- Marketing Data Exploration (EDA)
- Marketing Dashboards (BigQuery)
- Revenue & Funnel Analytics
- Tracking & Tagging
- Marketing Data Platform (MDP)
- Customer Data & Identity (CDP)
- Consent & Privacy
- Stack Health & Integrations
- Platform Optimisation
- Marketing Director
- AI Enablement / Agent Adoption
- Client Reporting
- Governance & Compliance
- Knowledge & Q&A
Every use case runs the same loop.
- Detect
- Diagnose
- Recommend
- Your approval — on every sendAct
- Verify
Next run
Martech
Your platforms keep running.
Agents pull real-time data from your engagement, ads, and analytics platforms, correlate it across the stack, and send improvements back through your approval — your platforms keep running.
Consumption-priced, no per-user fees, compounds instead of resetting at renewal.
How you buy
We read where you stand — free. Then you pick the step.
Marketing Workflows, Automated.
The method is built in. You close in on the target.
Stop prompting. Start marketing.
Automate your martech workflowsAssess it — see where you stand, free.