- Campaign Planning & Launch
- every audience and platform planned before launch
- Ad Creative & Copy
- ads ready to upload, in every size you need
- Paid Media Optimisation
- ROAS, waste out
The use case
Every job that lives here — and the target it closes in on.
Campaign Planning & Launchevery audience and platform planned before launch
Campaign Planning & Launch
- The target it moves
- every audience and platform planned before launch
- What goes in
- Your campaign goal, the product, the audiences you want to reach, and the platforms.
- What we do
- We plan what to run for each audience on each platform, with compliance-safe defaults.
- What you get
- A campaign plan by audience and platform, then creatives for the strategies you pick.
Ad Creative & Copyads ready to upload, in every size you need
Ad Creative & Copy
- The target it moves
- ads ready to upload, in every size you need
- What goes in
- Your brand assets, selling points, keywords, landing page, and the ad sizes you need.
- What we do
- We write search ad copy in your brand voice and build display ads to Google's specs.
- What you get
- Search ad headlines and descriptions within Google's limits, and display ads for each size.
Paid Media OptimisationROAS, waste out
Paid Media Optimisation
- The target it moves
- ROAS, waste out
- What goes in
- Your ad accounts, your budgets, and the target each campaign works to.
- What we do
- We find wasted spend across your ad accounts and propose bid, budget, and keyword changes.
- What you get
- Wasted spend found early, and budget moved only on your approval.
Paid Social Performancefresh creative at the right frequency
Programmatic & Videosafe placements and real reach
Programmatic & Video
- The target it moves
- safe placements and real reach
- What goes in
- Your programmatic and video campaigns, and the placements you allow.
- What we do
- We check where your ads ran, how much of each was seen, and where viewers dropped off.
- What you get
- Unsafe placements listed for exclusion, and the cuts and bids to change next.
Media Performance & Reportingevery ad account, read the same way
Media Performance & Reporting
- The target it moves
- every ad account, read the same way
- What goes in
- Your ad accounts on every platform, and the results you report on.
- What we do
- We pull results from each ad account, check the set-up, and explain what drove performance.
- What you get
- Spend and results side by side across platforms, and what to change next.
Budget & Pacingspend on plan, shifted to what works
Budget & Pacing
- The target it moves
- spend on plan, shifted to what works
- What goes in
- Your budget by campaign, your flight dates, and your spend so far.
- What we do
- We check spend against budget every morning, and read which campaigns earn more of it.
- What you get
- An alert before a budget runs out, and where to move money next.
Retail Media (paid shelf)paid shelf that pays back
Retail Media (paid shelf)
- The target it moves
- paid shelf that pays back
- What goes in
- Your marketplace seller accounts, your sponsored budgets, and your product list.
- What we do
- We manage bids, budgets, keywords, and placements for your sponsored marketplace listings.
- What you get
- Sponsored spend read beside your organic shelf, with every change on your approval.
Every use case is born Experimental and matures into Always-On.
Who owns this work.
- Performance Marketing Manager
- Campaign Planning & Launch
- Ad Creative & Copy
- Paid Media Optimisation
- Paid Social Performance
- Programmatic & Video
- Media Performance & Reporting
- Budget & Pacing
- Ecommerce Manager
- Retail Media (paid shelf)
Every use case runs the same loop.
- Detect
- Diagnose
- Recommend
- Your approval — on every sendAct
- Verify
Next run
How you buy
We read where you stand — free. Then you pick the step.
Marketing Workflows, Automated.
The method is built in. You close in on the target.
Stop prompting. Start marketing.
Automate your paid workflowsAssess it — see where you stand, free.