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Aurum AI LabsAurum AI Labs

What we do

Owned

your own properties, plus the visibility you don't pay for

Automate your owned workflows
Search Visibility (SEO)
a site search engines can find and rank
AI-Answer Visibility (GEO)
cited in AI answers
Content & Editorial
traffic that compounds

The use case

Every job that lives here — and the target it closes in on.

Search Visibility (SEO)a site search engines can find and rankorganic visibility

Search Visibility (SEO)

The target it moves
a site search engines can find and rankorganic visibility
What goes in
Your website, the pages that matter most, and Search Console if you connect it.
What we do
We check what holds your site back in search, then write the fixes for your pages.
What you get
What to fix first, and titles, descriptions, and structured data ready to paste into each page.

AI-Answer Visibility (GEO)cited in AI answersAI-answer visibility

AI-Answer Visibility (GEO)

The target it moves
cited in AI answersAI-answer visibility
What goes in
Your brand and market; name your competitors, or we find them.
What we do
We ask AI answer engines what your buyers would ask, and see which brands and sources they cite.
What you get
How often AI answers name you beside your competitors, and what to fix first.

Content & Editorialtraffic that compounds

Content & Editorial

The target it moves
traffic that compounds
What goes in
Your brand, your site, your market, and the competitors you want to outrank.
What we do
We map what people search for, what ranks, and where your content is missing.
What you get
A content plan: which searches to win, and in which formats and languages.

Creative Productionvolume without drift

Creative Production

The target it moves
volume without drift
What goes in
Your brand, assets, products, and the formats you need.Your client's brand, assets, products, and the formats you need.
What we do
We build on-brand creatives from your exact assets, then resize them for each format.
What you get
Creatives that match the brand every time, in square, story, and wide formats.

Lifecycle / CRMretention, repeat, LTVretention, activationrepeat, LTV

Lifecycle / CRM

The target it moves
retention, repeat, LTVretention, activationrepeat, LTV
What goes in
Your brand, the product, and the customers you want to reach.
What we do
We suggest copy in your brand's voice for those customers, you choose, and we build the email.
What you get
Emails ready to load into the email platform you already use.

Ecommerce Shelf Optimisationshare of shelf

Ecommerce Shelf Optimisation

The target it moves
share of shelf
What goes in
Your brand, your hero products, and the Indian marketplaces you pick from our list.
What we do
We check where your products are missing, hard to find, mispriced, or poorly reviewed.
What you get
Where you lose shelf to competitors, and the fixes to make first.

Website Health & Accessibilitya site that stays fast, working, and accessible

Website Health & Accessibility

The target it moves
a site that stays fast, working, and accessible
What goes in
Your website, and the pages and forms that matter most to you.
What we do
We check your site for outages, broken forms and links, slow pages, and accessibility issues.
What you get
The fixes to make first, and every release checked again afterwards.

Retention & Customer Valuewho stays, who's slipping, what each is worth

Retention & Customer Value

The target it moves
who stays, who's slipping, what each is worth
What goes in
Your order and subscription history, and how you group customers.
What we do
We read repeat purchase, retention, and customer value by cohort, and flag who is going quiet.
What you get
A win-back list, and the cohorts to protect first.

Journeys & Personalisationthe next message fits the customer

Journeys & Personalisation

The target it moves
the next message fits the customer
What goes in
Your messaging platform, your segments, and the journeys you run today.
What we do
We map how customers move between messages, and propose what each group sees next.
What you get
Personalisation rules for returning customers, applied only on your approval.

Conversion / CROwhat's blocking conversion, found

Conversion / CRO

The target it moves
what's blocking conversion, found
What goes in
Your site analytics, your funnel steps, and the pages you want to move.
What we do
We read your funnel page by page, and design the test that shows what to change.
What you get
The page fixes to make first, and a test to prove them.

Experimentation & A/B Testingtests read honestly, winners kept

Experimentation & A/B Testing

The target it moves
tests read honestly, winners kept
What goes in
Your question, your testing tool, and the traffic a test can use.
What we do
We turn a question into a test, with a hypothesis and the sample it needs, then read the result.
What you get
A clear result for every test, and a record of what worked.

Ratings & Reviewsratings that lift the listing

Ratings & Reviews

The target it moves
ratings that lift the listing
What goes in
Your product listings, your review sources, and your brand voice.
What we do
We read new reviews and rating changes by product, and draft replies in your brand voice.
What you get
The themes behind your ratings, and replies posted only on your approval.

Store OperationsAOV, checkout, catalogue

Store Operations

The target it moves
AOV, checkout, catalogue
What goes in
Your store platform, your catalogue, and your checkout.
What we do
We watch your store for checkout errors, slow pages, stock-outs, and abandoned carts.
What you get
Store problems caught the day they start, and the fixes to make first.

Every use case is born Experimental and matures into Always-On.

Who owns this work.

Every use case runs the same loop.

  1. Detect
  2. Diagnose
  3. Recommend
  4. Your approval — on every send
    Act
  5. Verify
Next run

How you buy

We read where you stand — free. Then you pick the step.

  1. Assess it

    Where do we actually stand?

    FreeOn our side
  2. Suggested start

    Try one workflow

    Aurum Flux™

    I need this one done properly, now.

    Pay per runOn our side

  3. Keep a workflow running

    An Ops Pack

    I need this one running every week — without me.

    Activation + monthlyOn our side or in your cloud

  4. Run all workflows in one place

    Aurum Flo™

    I need all of it in one place.

    SubscriptionOn our side or in your cloud

  5. Have workflows built around you

    Aurum Catalyst™

    I need it built around how we work.

    EngagementIn your cloud

Assess it and Try it run on our side. Keep one running and Run all of it in one place run on our side or in your cloud — you choose. Have it built around you runs in your cloud, on your keys, inside your audit boundary.

Marketing Workflows, Automated.

The method is built in. You close in on the target.

Stop prompting. Start marketing.

Automate your owned workflows

Assess it — see where you stand, free.